Privacy Policy

1. Information We Collect

Information You Provide. When you use our website, place an order, contact us, or otherwise interact with us, we may collect information such as:

• Full name
• Email address
• Phone number
• Billing and delivery address
• Order and purchase details
• Information you provide when contacting customer support
• Marketing preferences

We ask that the information you provide is accurate and up to date.

Payment Information. Payments made through our website are processed by a third-party payment provider. We may receive information necessary to identify and manage your payment and order, but payment card details and other sensitive payment credentials are processed by that provider in accordance with its own privacy practices.

We do not intentionally store your complete payment card number or card security code on our systems.

Information Collected Automatically. We use your IP address on your first visit to look up your approximate country (via a third-party lookup service) so we can show you pricing in the right currency by default. This lookup only happens once per visitor, is not stored anywhere on our systems, and does not identify you personally.

Privacy-friendly analytics. We use a self-hosted, privacy-focused website analytics tool to understand aggregate traffic — for example, how many people visit, which pages are popular, and which country or referring site visitors come from. It does not use cookies, does not create a persistent identifier for you, and does not track you across other websites. All reporting is aggregated and cannot be used to identify an individual visitor.

Some basic technical information — such as IP address, browser type, and request timestamps — may still be visible briefly in our website host's standard server logs, as is the case for virtually any website, and in our live chat widget once it loads (see Section 5 below).

2. How We Use Your Information

We may use your personal information to:

• Process and fulfil your orders
• Arrange delivery and provide order updates
• Process payments
• Respond to questions and customer support requests
• Send order confirmations and other service-related communications
• Send promotional communications where permitted and where you have chosen to receive them
• Understand customer purchasing behaviour and preferences
• Organise customers into internal marketing segments
• Provide more relevant marketing communications and offers
• Improve our website, products, and services
• Prevent fraud, abuse, and unauthorised activity
• Maintain the security of our website and systems
• Meet legal, accounting, tax, and regulatory requirements

We use personal information only for purposes that are reasonably necessary for operating our business and providing our services.

3. Marketing and Customer Segmentation

We may use information such as your purchase history, products purchased, order frequency, and interactions with our marketing communications to organise customers into internal marketing segments.

For example, we may use purchasing activity to identify customers who may be interested in particular product categories, offers, or communications, or to determine appropriate marketing groups based on customer activity.

This information is used internally to help us provide more relevant marketing communications. It does not create a public profile or social profile for you on our website.

Where permitted by applicable law, we may use these segments to send promotional communications that may be relevant to your interests.

You can unsubscribe from promotional marketing communications at any time by using the unsubscribe link included in our emails or by contacting us at support@afbgoldencosmetics.com.

Unsubscribing from marketing communications will not prevent us from sending necessary service-related communications, such as order confirmations, payment notifications, delivery updates, or customer service messages.

4. When We Share Your Information

We do not sell your personal information.

We may share information with trusted third parties where necessary to operate our business and provide our services. These may include:

Payment Providers. We use a third-party payment provider to process payments. Payment information is handled in accordance with that provider's applicable privacy and security practices.

Delivery and Courier Providers. We may provide relevant customer information, such as your name, telephone number, delivery address, and order details, to courier or delivery providers when necessary to deliver your order.

Service Providers. We use third-party providers for services such as website hosting, database and account infrastructure, transactional and marketing email delivery, image hosting, and live customer chat support. These providers may access personal information only where necessary to provide services to us. Our live chat widget, in particular, is provided by a third party and may set its own cookies and collect information (such as your IP address and pages visited) once it loads, in accordance with that provider's own privacy practices.

Legal and Business Requirements. We may disclose information where required by law, legal process, or a lawful request from a government authority.

We may also transfer information as part of a merger, acquisition, restructuring, financing, sale of assets, or other business transaction involving AFB Golden.

5. Cookies and Similar Technologies

Our website uses a limited number of functional cookies and similar technologies to help the website operate correctly.

For example, we may use cookies to:

• Remember your preferred currency, such as GHS or USD
• Maintain secure administrative sessions
• Support essential website functionality
• Support our live chat widget, which is hidden until you choose to open it but loads in the background on every page so it's ready when you need it

We do not currently use Google Analytics, advertising pixels, or third-party advertising cookies on our website.

If we introduce additional analytics, advertising, or tracking technologies in the future, we will update this Privacy Policy accordingly.

You can manage or disable cookies through your browser settings. Disabling certain cookies may affect some website functionality.

6. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

We may retain certain information for longer where necessary to:

• Complete an order or provide customer support
• Maintain business and transaction records
• Meet tax, accounting, or legal obligations
• Resolve disputes
• Prevent fraud or abuse
• Enforce our agreements

When information is no longer required, we will take reasonable steps to delete, anonymise, or securely isolate it.

7. How We Protect Your Information

We use reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration, or disclosure.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure. You should therefore use appropriate security precautions when accessing our services.

8. Children's Privacy

Our website and services are not intended for children under the age of 18 without the involvement or consent of a parent or legal guardian.

We do not knowingly collect personal information directly from children under 18 for independent use of our services.

If you believe that a child has provided us with personal information, please contact us so that we can review and, where appropriate, delete the information.

9. Your Privacy Rights

Depending on your location and applicable law, you may have rights relating to your personal information, including the right to:

• Request access to personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information
• Request restriction of certain processing
• Withdraw consent where processing is based on consent
• Object to certain uses of your information
• Unsubscribe from marketing communications

You can unsubscribe from marketing emails at any time by using the unsubscribe link included in the email or by contacting us.

Some information may need to be retained where we are legally required or permitted to do so.

To exercise a privacy right, contact us using the details provided below.

10. Do-Not-Track Signals

Some browsers provide a "Do Not Track" feature that allows you to indicate a preference regarding online tracking.

Our website does not use advertising or cross-site tracking technologies. As a result, there is currently no advertising tracking activity for us to disable in response to a Do-Not-Track signal.

If our tracking practices change, we will review and update this section where appropriate.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, technology, business practices, or applicable legal requirements.

When we make changes, we will update the "Last updated" date at the top of this page. Where appropriate, we may also provide additional notice of significant changes.

We encourage you to review this Privacy Policy periodically.

12. Contact Us

If you have questions about this Privacy Policy or would like to exercise a privacy right, you can contact us at:

AFB Golden Enterprise
Oyarifa, Greater Accra Region, 00233
Ghana
Email: support@afbgoldencosmetics.com

We will review and respond to privacy-related requests in accordance with applicable law.