About AFB

Empowering Beauty Through
Eco-Conscious Innovation

Where sustainability meets luxury in personal care

AFB sustainable lab

Redefining Beauty Standards

Alice Frimpomaa Boateng, CEO of AFB Golden Enterprise, is a trained accountant and passionate entrepreneur. Her entry into cosmetics was inspired by a personal loss during the COVID-19 pandemic. She began creating natural skincare and haircare solutions. Alice also founded the Ninth September Foundation to support orphans, women, and youth. The foundation is funded by product sales and donations.

AFB Golden Enterprise crafts green skincare and haircare products using locally sourced, natural ingredients like shea butter and essential oils. These plant-based formulations are designed to nourish skin and hair without harsh chemicals. The brand’s slogan, “Go Green, Go Healthy,” reflects its mission to promote wellness through eco-friendly alternatives.

Today, our products grace vanities in over 30 countries, each formulation representing thousands of hours of research and a unwavering commitment to our core values.

AFB sustainable lab

Our Vision.

AFB Golden Enterprise envisions a world where individuals embrace natural beauty solutions that are not only safe and effective but also sustainable for the planet. The company aims to become a leading force in the green cosmetics industry by setting a high standard for environmental responsibility, ethical sourcing, and social impact. Through innovation and education, AFB Golden Enterprise seeks to inspire a global shift towards eco-friendly personal care that respects both people and the environment.

Our Mission.

The mission of AFB Golden Enterprise is to formulate and deliver premium, plant-based skincare and haircare products that enhance natural beauty while promoting a healthy lifestyle. By using locally sourced raw materials and working closely with smallholder farmers and artisans, the company supports community development and economic empowerment. Through its commitment to quality, transparency, and sustainability, AFB Golden Enterprise strives to build trust with customers and contribute meaningfully to the well-being of both individuals and society at large.